University of California, Riverside

Marketing



Our Services


Helping You Get the Message Out

We have a variety of tools available to help you convey your message in the most cost-effective methods available.

 Services We Offer

Advertising/Promotion/Merchandise

If you have a one-time event to promote or a program that needs a year-long campaign, we can help. Our team often has special discounted advertising rates with select newspapers and magazines. Working with us to create and place your ad can save you time and money.

In addition to advertising, we also coordinate the design and purchase of specialty branded merchandise that reflects the unique heritage and image of UCR.

Banners

Looking to stand out from the crowd at your next college fair or recruiting event? Stop by our office or call us to reserve a UCR branded banner with installation hardware. We also have UCR blue branded table cloths available. The banners and table cloths are loaned at no charge on a first-come-first-served basis, and can be boxed for shipping.

Creative Concept Development

Your message is important. But it's more than just words and photographs—it’s a visual representation of your ideas and concepts. That’s why we work closely with Creative Design Services to develop an effective and unique marketing approach for your print needs. Our team of professional designers can assist you with planning, creative concepts and design for both print and electronic media.

Graphic Identity Program

Our team is charged with educating campus personnel and ensuring the consistent and effective application and implementation of the campus-wide graphic identity system.

To facilitate this process, we annually distribute a graphic identity style manual for use by campus faculty and staff in the design of printed materials, including stationary and business cards.

Market Research

Want to set your marketing goals based on meaningful data? We can help you determine the best and most cost-effective strategy to use in delivering your marketing message and provide expert assistance in developing marketing initiatives to ensure you achieve your goals. Quantitative and qualitative data can be gathered using a range of methods such as online surveys, questionnaires, focus groups, group discussions, etc. Please contact us (e-mail link) if you’d like more information or assistance.

Photography

One of the most powerful and important elements of UCR’s brand is our visual image. In order to sell and reinforce the best aspects of both our region and our campus, the careful use of high-quality images is essential.

And indeed, nothing will more severely compromise the quality of an otherwise well-designed brochure or Web page than a poor quality photo—the old adage “...worth a thousand words” is more true today than ever before.

If you’re looking for that perfect image, we can help. Our team works closely with quality local photographers to capture signature campus beauty shots and events as well as photos of staff, faculty and students.

If we don’t have the photo you need, we can provide you with a referral list of local photographers for hire who are familiar with UCR.

Publications

Our team works closely with Creative Design Services to provide writing, editing, design, photography and production assistance for a range of communication projects.

Our priority projects include the development of materials in support of campus and college branding initiatives, graduate student recruitment, development fundraising and volunteer education, alumni and constituent relations and faculty and staff recruitment.

Strategic Planning/Consultation

We can help you determine your key messages, develop a promotional strategy and establish creative direction for your project. Our team annually consults with each college to review and assess marketing content to ensure the consistency of campus and college brand identity and messages. In addition, as time allows, our team will periodically collaborate with college clients to provide fresh content ideas, photography and videos.

Contact us at (951) 827-2494 or e-mail margene.mastin@ucr.edu to schedule a consultation.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Marketing
1156 Hinderaker Hall

Tel: (951) 827-6397 (951.UCR.NEWS)
Fax: (951) 827-5008
E-mail: margene.mastin@ucr.edu

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