University of California, Riverside

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As the marketing arm of the Office of University Communications, we develop integrated marketing strategies to advance the university's image and reputation among its target audiences and oversee the university's brand and identity guidelines.

We work closely with Creative Design Services (CDS) to help you identify your target audience and to promote best marketing and communication practices within the university community.

Together, we provide a full-service approach to develop an effective and unique marketing plan to meet your specific needs.

Our key areas of responsibility and services include:

  • Advertising/Promotion/Merchandise

    If you have a one-time event to promote or a program that needs a year-long campaign, we can help. Our team often has special discounted advertising rates with select newspapers and magazines. Working with us to create and place your ad can save you time and money.

    In addition to advertising, we also coordinate the design and purchase of specialty branded merchandise that reflects the unique heritage and image of UCR.

  • Creative Concept Development

    Your message is important. But it's more than just words and photographs—it’s a visual representation of your ideas and concepts. That’s why we work closely with Creative Design Services to develop an effective and unique marketing approach for your print needs. Our team of professional designers can assist you with planning, creative concepts and design for both print and electronic media.

  • Graphic Identity Program

    Our team is charged with educating campus personnel and ensuring the consistent and effective application and implementation of the campus-wide graphic identity system.

    To facilitate this process, we annually distribute a graphic identity style manual for use by campus faculty and staff in the design of printed materials, including stationary and business cards.

  • Market Research

    Want to set your marketing goals based on meaningful data? We can help you determine the best and most cost-effective strategy to use in delivering your marketing message and provide expert assistance in developing marketing initiatives to ensure you achieve your goals. Quantitative and qualitative data can be gathered using a range of methods such as online surveys, questionnaires, focus groups, group discussions, etc. Please contact us (e-mail link) if you’d like more information or assistance.

  • Photography

    If you’re looking for that perfect image, we can help. Our team works closely with quality local photographers to capture signature campus beauty shots and events as well as photos of staff, faculty and students.

    If we don’t have the photo you need, we can provide you with a referral list of local photographers for hire who are familiar with UCR.

  • Publications

    Our team works closely with Creative Design Services to provide writing, editing, design, photography and production assistance for a range of communication projects.

    Our priority projects include the development of materials in support of campus and college branding initiatives, graduate student recruitment, development fundraising and volunteer education, alumni and constituent relations and faculty and staff recruitment.

  • Strategic Planning/Consultation

    We can help you determine your key messages, develop a promotional strategy and establish creative direction for your project. Our team annually consults with each college to review and assess marketing content to ensure the consistency of campus and college brand identity and messages. In addition, as time allows, our team will periodically collaborate with college clients to provide fresh content ideas, photography and videos.

Schedule a Consultaion

We are happy to work on a consultancy basis with colleges and departments across campus to help create an overall marketing strategy, and to offer specific guidance on communication projects. There is no cost for this service. For more information or to schedule a consultation, please call (951) 827-2494 or e-mail us.

Resources You Can Use

Looking for official UCR logos, PowerPoint templates. You can download exactly what you need right here.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Marketing
1156 Hinderaker Hall

Tel: (951) 827-6397 (951.UCR.NEWS)
Fax: (951) 827-5008
E-mail: margene.mastin@ucr.edu

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