University of California, Riverside

Marketing



Home


As the marketing arm of the Office of Strategic Communications, we develop integrated marketing strategies to advance the university's image and reputation among its target audiences and oversee the university's brand and identity guidelines.

We work closely with Creative Design Services (CDS) to help you identify your target audience, and to promote best marketing and communication practices within the university community.

Together, we provide a full-service approach to develop an effective and unique marketing plan to meet your specific needs.

Our key areas of responsibility and services include:

  • Advertising/Promotion/Merchandise
  • Banners
  • Campus and College/Unit Web Presence
  • Creative Concept Development
  • Graphic Identity Program
  • Market Research
  • Photography
  • Publications
  • Strategic Planning/Consultation

An integrated Approach Office of Strategic Communications

The departments within the Office of Strategic Communications work together to promote you and your university.

From conception to delivery, UCR’s award-winning in-house design team help colleges and departments produce communication projects that tell your story to the world.

Visit the Creative Design Services site

The Media Relations team communicates with media around the world to spread the news about what is happening at UC Riverside. They are also responsible for several publications, including UCR Magazine and Inside UCR.

Visit the Media Relations site

UCR’s primary source for original video and television programming. It’s facilities have full post-production capabilities and are a vast resource of the campus and the Inland Southern California community.

Visit the Video Production site

The Web Development team is responsible for the design and upkeep of the award-winning UCR “Umbrella” website as well as oversight of the university’s overall online presence.

Visit the Web Development site

Schedule a Consultaion

We are happy to work on a consultancy basis with colleges and departments across campus to help create an overall marketing strategy, and to offer specific guidance on communication projects. There is no cost for this service. For more information or to schedule a consultation, please call (951) 827-5247 or e-mail us.

Tools to Help You Succeed: Our marketing toolkit is a great resource to help you get started.

You can download print-ready logos, browse the photo gallery for the perfect image or see our marketing tips.

 View Our Portfolio

Check out our marketing portfolio to see how an integrated marketing plan can apply to your organization.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Marketing
1156 Hinderaker Hall

Tel: (951) 827-6397 (951.UCR.NEWS)
Fax: (951) 827-5008
E-mail: margene.mastin@ucr.edu

Related Links

Footer