University of California, Riverside

Marketing



Our Portfolio


Project Details

Our team conducts marketing research, analyzes the output and makes recommendations to ensure campus marketing goals are based on meaningful data. Whether you need guidance for an ad campaign or a comprehensive communication platform, we can help with a range of research alternatives and implementation plans.

Marketing has managed the research and roll-out of communication plans with many campus entities, including one for the College of Humanities, Arts, and Social Sciences (CHASS). Following extensive focus group and other market research, a college communication plan that extended the UCR brand and positioned the many college strengths was implemented through a suite of publications and a redesigned website, examples of which are shown above.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Marketing
1156 Hinderaker Hall

Tel: (951) 827-6397 (951.UCR.NEWS)
Fax: (951) 827-5008
E-mail: margene.mastin@ucr.edu

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