University of California, Riverside


The UCR Brand

UCR’s brand is more than a logo, tagline or color scheme. The brand is the university’s personality. It defines who we are and shows how we differentiate ourselves among our peers. It reveals to our audiences—employees, parents, alumni, students, community and regional leaders, the media and the general public—what we do and what we stand for.

Our brand is our promise:

  • We are a UC of Opportunity: enabling students of every background and ambition—first-generation college-goers to dedicated graduate researchers—to achieve their goals and dreams.
  • We are a UC of Strategic Results: pioneering research with economic, scientific, and social impact on the real-world challenges faced in California and beyond. We are a living laboratory for issues that affect virtually every aspect of quality of life—from the air we breathe, water we drink, food we eat, to the technologies we explore and the art forms we pioneer.
  • We are a UC of Accessible Excellence: putting a superb education within every student's reach through strong core programs, new and emerging disciplines, and educators recognized for their dedication and high standards - and extending that excellence to our community.
  • We are the UC of Inland Southern California: catalyzing and guiding the positive growth of our region by attracting great minds in the sciences and the arts, incubating new ideas, contributing to local quality of life, and educating future citizens and leaders.
  • We are a UC of the Future: a diverse, inclusive, globally focused community that reflects California's many cultures and perspectives; a university on the rise, powered by an entrepreneurial spirit, a record of innovation and results, and a commitment to excellence and collaboration across disciplines.

Schedule a Consultaion

We are happy to work on a consultancy basis with colleges and departments across campus to help create an overall marketing strategy, and to offer specific guidance on communication projects. For more information or to schedule a consultation, please call (951) 827-2494 or e-mail us.

Resources You Can Use

Looking for official UCR logos, PowerPoint templates. You can download exactly what you need right here.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012