University of California, Riverside

Marketing



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Project Details

The goal of the “Inventing Your Future” promotional campaign was to educate the general public and targeted audiences about the impact of UCR’s research on the quality of life in our region, California and the world. Media included NPR radio spots, freeway billboards, print ads and website profiles of distinguished faculty and their research. See in the examples above how the campaign drives audiences to the newly launched campus umbrella website.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Marketing
1156 Hinderaker Hall

Tel: (951) 827-6397 (951.UCR.NEWS)
Fax: (951) 827-5008
E-mail: margene.mastin@ucr.edu

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